Free powerpoint templates of the famous 4ps marketing mix and extended models. Over the years, as the concept of marketing has evolved, and the definition of a product has grown more complex, the traditional marketing mix has also been redefined and extended. Booms and bitner pdf booms and bitner pdfbooms and bitner pdf booms and bitner pdf download. However, the extended marketing mix consists of 7ps. The results of this research could show the necessity of more. People or targeting was slightly forgotten in the marketing mix, and is a major, significant part of the nine ps of marketing.
The 7ps or extended marketing mix of booms and bitner is a marketing strategy tool that expands the number of controllable variables from the four in the original marketing mix model to seven. The extended marketing mix for sevices 7ps youtube. Samsung marketing mix samsung 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. By adding personnel, physical assets, and procedures to the marketing mix, forming the 7ps, services marketing theorists staked out a new field of management theory and practice separate from the marketing of tangible goods lovelock, 1996. How does it apply in todays online marketing world. The 7ps are considered as a tool for marketing strategy by boom and bitner which is also called as extended marketing mix. The 7ps jollibee product this refers to the actual commodity purchased and includes the brand name, packaging, accessories, product range and variety sizes, features, colors, package instructions and added services if any. Edmund mccarthy has identified four key elements of the marketing mix namely product, price, place and promotion. Marketing and the 7ps the national social marketing centre. The british airways executive club mobile application is a great example of the extended marketing mix and mobile marketing. Following are some of the new pillars in todays marketing mix, and how you can use them in your branding strategy. The 7 ps of marketing product, price, place, promotion.
It then examines the weakness of using the traditional marketing mix 4ps to market a service. Teenagers professional people well of familes movies james bond physical enviroment 7ps ranging from medium to high supermarkets game shops sony shops online electrical retailers preconfigured items made to order items. Here are the additional elements that transition the 4ps to the 7ps marketing model. Cim definition the chartered institute of marketing offers the following. Marketing theories the marketing mix from 4 ps to 7 ps. A new marketing mix model to rescue the hospitality industry. It is one of the top 3 classic marketing models according to.
This presentation evaluates the additional elementsprocess, people and physical layoutof the marketing mix. The part of the marketing mix is always to help create a bundle that wont just fulfill the requirements of your customers in the target market segments, but at the same time to optimize the overall performance in the business. The traditional marketing mix model was primarily directed and useful for tangible products. Integrating the 7ps marketing mix into your digital business model. However, the formal use of the marketing mix model in the. Marketing mix has been defined as a set of marketing tools that the firm uses to pursue its marketing objectives in the target market, as per wikipedia. The diagrams consist of colored circular shapes for each p central idea being the marketing mix name. Analysis of walmarts marketing strategies based on 7ps. The marketing mix is also called the 4ps and the 7ps. The 7ps is generally used in the service industries. The 7ps of marketing the marketing mix marketing strategies. Booms and bitner 1981 had modified and expanded the traditional marketing mix elements from 4ps to become 7ps by adding another three. Both target market and people directly related to the business.
Mohammed and pervaiz 1995 show how the 7ps framework can be applied to consumer goods and reports the results of a survey of uk and european marketing academics which. Download free member resource essential marketing models. Why mobile marketing went right for british airways. As services came more into the picture it was seen that the 4ps could not justify the marketing mix. Marketing mix strategy explain your product design strategy in respect of the anatomy of the product, the brand personality, marketing slogan, usp, esp and cpa. Physical evidence is the material part of a service.
The best example of marketing evolving is to consider that the original 4ps of marketing are now 7ps of marketing. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. A marketing mix comprises of a bunch of tools, tactics or actions that a company might use to introduce and promote its product or brand. Extended marketing mix 7 ps revision video the marketing mix is the combination of elements used by a business to enable it to meet the needs and expectations of customers. It shows the company preparing an offer mix of the product and price, with an integrated promotion mix to reach. People, processes and physical evidence is a foundation. Marketing mix 7ps example marketing mix 7ps example.
The additional three elements add an extra layer of depth to the digital marketing mix. Marketing and the 7ps national social marketing centre. Marketing mix has been developed over time, but before it became 7ps. Pdf extended marketing mix 7ps find, read and cite all the research you need on researchgate. The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products. The extended marketing mix product business marketing scribd. Customer services 7ps of services continuum learning.
Extended marketing mix 7 p s revision video the marketing mix is the combination of elements used by a business to enable it to meet the needs and expectations of customers. All four tactics of the product marketing mix used to market products remain, but three new tactics are added. This was further improved by booms and bitner 1982 taking into consideration the service industry which introduced 3 more ps. This strategy increases the number of control variable form four to seven, which is an extension with three ps in the existing marketing mix model boom and bitner. And this is one of the reasons the nine ps of marketing were created. A new marketing mix model to rescue the hospitality. Booms and bitner had modified and expanded the traditional. Well, 4ps to 7ps marketing mix templates for powerpoint is here to give you a hand to accomplish so. Employment marketing mix emm offers a framework on which, in a social constructionist manner, real and useful tools can be developed. The marketing professionals who shape and implement marketing strategy contribute directly to the economic wealth of a nation. However, to answer the question what is the marketing mix.
Pdf on sep 30, 2018, aurelian sofica and others published extended marketing mix 7ps and hrm recruiting. The concept of the extended marketing mix takes us beyond product, price, place and promotion to consider three more marketing elements. Extended marketing mix and customers satisfaction in. Thorough research is important to discover whether. Also discuss your costing and pricing strategies and methods, your pricequality market positioning strategy and market segmentation.
It includes the actual sandwich bun, burger patty, lettuce, cheese slice, pickle slice, mayonnaise, etc. The function of the marketing mix is to form a mix that not only satisfies the needs of potential customers, but also maximizes the effectiveness of the organization. Extension of the 4ps 7ps services marketing framework by booms and bitner the 4ps marketing mix which represents product, process, pricing and promotion, have been most widely employed as a model for product marketing. This article is about marketing mix 7ps example and has been written by russell bowyer.
The 7ps classification of the services marketing mix. The model is an extension of product marketing mix also known as the 4 ps of marketing. So product lines are extended, in this case the reason being is to ease. The marketing mix ppt for powerpoint free download now.
In this freebie, you are going to find colored circular shapes for each p where you can present the marketing mix you want to present. Keep yourself safe by staying at your home and let us work on your assignment. There were numerous efforts to raise the number of ps out of 4 to 7ps within the. Explaining the evolution of the marketing mix from 4ps to 7ps. Contends that the numerous and ad hoc conceptualizations undermine the concept of the marketing mix and proposes that booms and bitner. Since 7ps marketing mix includes relatively large content, it accounts for a single chapter to be introduced. In this article, we will discuss some of these newer versions of the marketing mix by looking at 1 the extended models of marketing mix, 2 the 7p model for service marketing, 3 and an example of the mcdonalds.
Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if. Marketing mix of asda asda marketing mix howandwhat. It is often crucial when determining product or brands offering, and it is also called as 4ps product, price, promotion, and place of marketing. The difficult part is doing this well, as you need to know every aspect of your business plan.
You may already know that marketing mix is a very important topic in marketing. The short video below provides an overview of the extended marketing mix 7p s concept and there are some additional study notes below the video. The extended marketing mix for sevices 7ps derek burton. Place process marketing mix 7ps promotion aimed at. Studying the status of marketing mix 7ps in consumer cooperatives at ilam province from members perspectives 196 it in members contribution which in present study, the author also looks for it. Marketing mix 7ps example this article is about marketing mix 7ps example and has been written by russell bowyer. What is the 7ps marketing mix and how should it be used.
Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. Integrating the 7ps marketing mix into your digital. If you continue browsing the site, you agree to the use of cookies on this website. The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4ps of product, price, place and promotion. The extended marketing mix free download as word doc. Your brand isnt what management, the company, brand management or you say it is.
Samsung electronics products are designed in 6 global design centres and manufactured in 53 global production bases. It begins with a brief historical account of the emergence of the marketing mix. The 7ps classification of the services marketing mix revisited. The 7ps model is a marketing model that modifies the 4ps model. The paper addresses the extended marketing mix, or the 7ps of marketing, identifies and operationalize specific hrm components that fit this framework. If you have a cellphone you can download an app and use the social network whilst on the go. The marketing mix ppt represents one unique slide with an extended version of a traditional 4p model.
Studying the status of marketing mix 7ps in consumer. Marketing mix 7p and performance assessment of western. The marketing mix model, or marketing strategy also known as the 4 ps is widely used by marketers as a tool to assist in. The need to merge marketing and human resource management gained momentum in the last two decades. Are building a business presentation template where you want present to your investors and board your marketing strategy. This post was most recently updated on june 1st, 2018. What is the marketing mix, and how does it fit with your. Just download the presentation and run the slideshow. The services marketing mix is also known as the 7 ps of marketing. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. Download as doc, pdf, txt or read online from scribd. The marketing mix is a marketing tool used by marketing professionals. The mearketing mix explained, including the additional service mix elements slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
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